Cashless.pl looked into the inner workings of Paywerk in detail. This is how it werks. By Maciej Sikorski. cashless.pl
Inbank which has been operating on the Polish market for several years introduces Buy Now, Pay Later from Paywerk. Initially, the solution will be available in Poland, Germany, and Austria. The fintech presents this tool as cross-border. Thanks to this, the e-shops offering Paywerk payments can attract customers in many European Union markets.
Paywerk introduces itself as a technology company working with a variety of financiers, including banks. Inbank is the start-up’s first partner bank in Poland. The platform connects financiers with buyers in online stores. One of the payment options of the new service is that the customer can postpone the payment for up to 14 days - after the indicated date, the payment will be automatically charged from their Visa or Mastercard (details are entered when making purchases). This does not involve any additional costs.
It is also possible to divide the payment into three interest-free installments. The first one is charged to the card at the time of purchase. The next two, the consumer has to pay off within two months (payments are charged automatically from the card, so the customer does not have to keep an eye on it). Also, in this case, the transaction does not incur any additional costs to the shopper.
Initially, Paywerk wants to focus on activities in the e-commerce sector. However, Maciej Pieczkowski, CEO of Inbank in Poland, told cashless.pl that the company plans to introduce this tool also to physical shops and is already seeing interest in the service on the part of merchants.
The decision engine is the central part of the Paywerk platform. The institution financing the purchase determines what customer profile it is interested in, and Paywerk "queries" the appropriate databases and registers in order to segment the customers. The financing party does not participate directly in the sale process but purchases the resulting consumer claim. Paywerk does not finance buyers on its own, thus avoiding various problems, e.g. related to collecting unpaid receivables.
The store is integrated with the Paywerk platform via a plugin or API. The important thing is that the merchant integrates it once, which allows it to accept payments also from other markets – in the future all of EU. Merchants gain access to the administration portals where they can manage orders, billing, and returns. Financiers also have an appropriate tool.
Paywerk charges merchants transaction fees. The company maintains that all parties benefit from the cooperation: the buyer can pay later, the financier can reach a new group of customers, and the store increases sales.